Friday, February 3, 2012

Miscellaneous Book Marketing Tips

1) You need a website. I'm not technically inclined, but I built my own for free with Google Sites. It should have the basic stuff: your contact info, where to buy your book, an author bio, info about foreign and film rights and downloadable cover art and author photos.

2) You don't have to have a blog, but it's helpful to have a place to post stuff that's too long to fit on Twitter or Facebook.

3) Make sure you've filled out profiles and uploaded pictures on Amazon, Google+, Goodreads, LibraryThing and Shelfari. Some of these allow you to link your blog and Twitter feeds as well. Do that.

4) Create a simple email signature with a link to your website, or purchase links for your books.

5) When you get fan mail, send a personalized response. Ask your fans to help you out by posting reviews and ratings on Amazon, B&N, and/or Goodreads. This will help keep your average ratings up--people who write to you will mostly be the ones who really liked your book.

6) Lots of bloggers run book tours for free. {Teen} Book Scene did mine, and they were awesome! You can also put together your own book tour if you wish, but it's a lot of work.

7) If you have a publisher, keep them in the loop about what you're doing. You don't need to bombard them daily, but a once-a-week email summary is appropriate and professional. I'm convinced that publishers work harder for authors who are already doing a lot of promotion, but they won't know unless you tell them.

Anything I missed? Do you have other tips? Let me know in the comments, please.